Talarico for Texas Campaign
Overview: Developed digital and print mobilization assets for the Talarico for Texas campaign. Designed social media graphics to drive volunteer sign-ups and promote local canvassing events. Additionally, conceptualized a long-form direct mail piece, adaptable for digital distribution or door-to-door canvassing. As a member of the Houston grassroots team, I leverage real conversations with staff & local volunteers to identify gaps and translate the on-the-ground needs into targeted, actionable design pieces.
Deliverables: Direct mailer, Voter Mobilization Animated Graphic, Community Event Graphic
Deliverables: Direct mailer, Voter Mobilization Animated Graphic, Community Event Graphic
This project reinforced my belief that great campaign design starts with listening. By being embedded in the grassroots team, I was able to create materials that didn't just look polished but actually addressed real needs on the ground. Every piece was designed with a clear purpose: to make it as easy as possible for people to show up, get involved, and take action.
Vote Campaign
Overview: Created a comprehensive voter mobilization campaign for the Houston May 2026 elections, featuring informational social media graphics. Designed detailed infographics showcasing candidate matchups, election dates, and voting information across multiple races—U.S. House, State, County, and Local offices—to empower voters with critical election details. Additionally designed bold, visually striking "VOTE" social media graphics optimized for Instagram distribution and designed to cut through digital noise during key voting windows.
The graphics were built to be clear and shareable, cutting through the noise so voters could easily understand their options and take action. Several graphics from this campaign were utilized on the Houston Talarico Instagram.
Deliverables: Voter Mobilization Infographics (Candidate Matchups, Election Dates, Multi-Race Overview), Social Media Graphics Series ("VOTE" campaign assets)
