National Ice Cream Day- Jeni's Ice Cream
Overview: Spec Marketing Campaign for Jeni's Ice Cream. I wanted to explore how brands like Jeni's could build excitement leading up to fun national holidays, such as National Ice Cream Day (July 19th). Created motion and static graphics with consistent messaging and various color scheme options. When I posted this on Instagram, I included the song "Pretty Little Baby" by Connie Francis, which felt like the perfect final fun touch.
Deliverables: Social Media & Email Blast Graphics (static + animated)
Programs Used: Illustrator & After Effects
Programs Used: Illustrator & After Effects
Nuuly
Overview: Spec marketing campaign designed to drive event attendance and online conversions through integrated print and digital touch points. Created direct mail flyer, email marketing header, and social media graphics with consistent messaging and clear calls-to-action.
Deliverables: Social Media Graphics (static + animated), Event Flyer, Email Marketing Header
